Oribe’s Eternal Curls Collection Is Redefining Luxury for Curly and Coily Hair By Natasha Boateng
- Mar 5
- 1 min read
“When I think of inclusivity, I think about not leaving anybody out. Curls deserve an everyday, high-level experience. With this range, you can feel good about having a choice in the luxury space.”
More formulas, more inclusivity—and serious salon-level shine.
To help develop the formulas, Oribe leaned on celebrity hairstylist and textured hair educator Stacey Ciceron. An Oribe ambassador for eight years, her relationship with the brand goes back even further.
“Entering into the celebrity world and runway world, it was always important to have top-tier products in your styling kit. I had one Oribe product as a prop in my kit, even though it wasn’t something I could necessarily use. That just goes to tell you that I wanted to be part of the brand,” Ciceron shared with me at the Canadian launch in Toronto. So when the opportunity came to collaborate, she jumped all in.
With Eternal Curls, Oribe set out to be inclusive of all curl types—a promise that called for expanding the lineup beyond its original offerings. The collection has grown from 11 to 12 products, rounding out the range to better support textures from loose waves to tightly coiled strands. The latest addition, the Polish & Protect Oil, seals, smooths and delivers luminous definition—all without weighing curls down.
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